5 reasons Shatta Wale could not fill the Fantasy Dome at 2019 ‘Reign Concert’

5 reasons Shatta Wale could not fill the Fantasy Dome at 2019 ‘Reign Concert’

The fact that Shatta Wale is the artiste with the biggest fan base in Ghana is no gainsaying.

This has been evident in shows he has organized in the past and the responsiveness to his call by his fans even on social media.

Last year, Shatta Wale made a big statement in the history of music in Ghana; he filled the auditorium of the biggest Dome in Ghana at the moment (15,000 capacity), the Fantasy to the gills.

Aside from that, there were scores of people outside the auditorium who had either not had access to the Dome or just passed through to enjoy the ambience.

This year, however, the numbers were lower; the auditorium was half empty (you can say “half-full”) and the people outside were not as many as last year’s.

I had not expected to see such an attendance.

While at it, I decided to do some brainstorming to find out what could have contributed to the low patronage.

(1). Low publicity: The publicity for the event was not as intense as last year’s. The ‘Reign Album’ came with a lot of promotional strategies including the logos and paraphernalia. Up till now, these regalia are selling on the market. ‘Wonder Boy’ did not enjoy that.

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